Researchers replica Breguet watches

Publié le par Topswisswatcheszone

Researchers replica Breguet watches found that women were less likely to buy a product if they believed that the female staff member was more attractive than them as they were considered a direct “social threat”. Unlike celebrity endorsements,replica cartier watches which were seen as positive role models, beautiful female shop assistants appear to be a little “too close to home” and direct competition to the purchaser. Potential purchasers may be even put off entering the shop altogether. Bianca Price, of the University of South Australia, Adelaide, believes that retail bosses should now rethink their desire to employ “gorgeous girls” to work the shop floor as shoppers, especially women aged 18 to 26, can feel intimidated by assistants who “appear flawless and beautiful”. “Retailers often think that beautiful is better,” she said. “In the same way that they use a celebrity to endorse a Breitling replica watches, they hire a beautiful girl thinking that it reflects the brand and that other women will want to be like replica swiss watches her. “But it doesn’t always work like that – women Replica Zenith Watches may not consider celebrities a direct social threat, but they might consider the girl at their local shopping Replica Alain Silberstein watches centre to be one.” Her findings come after Swiss Rolex Watches disabled British student Riam Panerai Replica watches Dean won an employment tribunal against fashion Jaeger Le-coultre Watches chain Abercrombie and Fitch. She claimed she was sent to the stock room because her artificial Panerai replica watches arm did not fit the company’s “look policy.” Ms Price, aged 27, admitted to feeling intimidated herself by pretty sales assistants and carried out the research to find out if other women felt the same way. Using photographs of hypothetical shop workers Hublot Watches – both attractive and unattractive – she asked 341 women whether they would consider buying cosmetics or a mobile phone from them. If they considered the assistant Swiss Panerai watches to be better looking than them, they were less likely to buy something, the results showed. The findings, published in the Journal of International Rolex Watches Business and Economics, suggest so-called “look policies” should be re-drawn to include women of all shapes, looks and sizes. “An advert in a replica watches magazine is one thing but going to the counter to make a face to face purchase is a completely different experience,” she said. “When we go into a replica IWC watches store we are looking for things which are going to make us feel better but when you have someone who seems to have it all naturally it can be confronting and threatening. You end up wondering ‘Why do I bother?

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